I’ve recently been given the task of designing a logo for a “web 2.0″ kind of company… Not my idea of a great design methodology. “Make it shiny”, and “maybe if we ad some reflections, it might give it depth” has been said to me on numerous occasions. The problem is that shiny has nothing to do with one’s company, unless you make lights or glass. In my own learned opinion a logo needs to follow the function of your company. It needs to say exactly what your company does, without using words.

My main problem is that nobody quite knows what the company is supposed to do yet. I think their business plan goes like this:

1. Get a lot of hits
2. Earn money on google referrals
3. Take a vacation

I’d really like for this not to be a garbage in, garbage out situation, but without some kind of miracle I’m lost. I could of course sit on the project for a while and see if it gets fleshed out a little more, or (something more likely) it dies.

This entry was posted on Friday, May 25th, 2007 at 12:00 am and is filed under Comics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.